Diamond Brands and What They Mean

Diamonds are one of the few products that

simply cannot be ‘branded.’ Even though

there are different cuts, different grades, and

different values placed on each and every

diamond in existence, no diamond is any

specific brand – just as gold is not a specific

brand.



Branding is actually based on who owns the

diamond. For instance, if DeBeers owns the

diamond, it is a DeBeers Diamond – but it is

still just a diamond. If the diamond was cut by

a specific well known cutter, then it might be

branded in that way as well – but it usually

isn’t. It is still branded based on who owns it

at the time. So basically, when it comes down

to it – diamond brands mean absolutely

nothing at all.



Do not allow a jeweler to try to talk you into

paying an exorbitant price on a diamond

because it is a specific brand. This is a bit

of trickery used by unscrupulous jewelers

when they know that they are dealing with

people who don’t know much about

diamonds. Remember that diamonds are

not actually branded – unless mother nature